Bring it to
Brand tracking ideally should cover both the brand impact and experience. This article suggests tracking community websites, forums and other social media channels as touch points for managing your brand image.Read more...
The research designs & techniques employed in competitive intelligence may in some respects differ from structured methods of marketing research, at the same time there are many similarities. This article explains Competitive Intelligence the process and challenges what it is and what it isn't. Read more...
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