Airline Shopping Experiences

Who was the client?

Client is a major airline company in US.

Problem:

Client wanted to understand the shopping experience on their airline portal.

Solution:

Research City designed a survey in order to understand how easy / difficult it is for users to navigate through the airlines website and do a booking / cancellation / changing bookings.

Result:

The findings were shared with client which helped them to tweak their webpage for better  shopping experience of their customers.